References in Consumer Design & Marketing

Koltun-Fromm, Ken. Material Culture and Jewish Thought in America. Bloomington: Indiana University Press, 2010.

Kramer, Ferdinand. "Täglich 18,000 Stühle." Frankfurter Zeitung April 1929.

Kreuzer, Franz. A Tiger in the Tank: Ernest Dichter: an Austrian Advertising Guru. Riverside: Ariadne Press, 2007.

Larson, Keith A. Public Relations, the Edward L. Bernayses and the American Scene: A Bibliography. Westwood, MA: F. W. Faxon Company, Inc., 1978.

Lazarsfeld, Paul. Radio and the Printed Page; An Introduction to the Study of Radio and Its Role in the Communication of Ideas. New York: Duell, Sloan and Pearce, 1940.

Lazarsfeld, Paul. "The Art of Asking WHY in Marketing Research: Three Principles Underlying the Formulation of Questionnaires." National Marketing Review 1 (1935): 26-38.

Lazarsfeld, Paul. "The Use of Detailed Interviews in Market Research." Journal of Marketing 2 (1937): 3-8 .

Lee, Joseph and Earleen H. Cook. Raymond Fernand Loewy, Industrial Designer. Monticello, Ill: Vance Bibliographies, 1984.

Lesko, Jim. "Industrial Design at Carnegie Institute of Technology, 1934-1967." Journal of Design History 10 (1997): 269-292.

Lewin, Kurt and Martin Gold. The Complete Social Scientist: A Kurt Lewin Reader. Washington, DC: American Psychological Association, 1999.