References in Consumer Design & Marketing

Guarneri, Andrea Bocco. Bernard Rudofsky: A Humane Designer. New York: Springer, 2003.

Herzog, Herta. "What do we really know about daytime serial listeners?." Radio Research 1942-3 Edited by Paul Lazarsfeld and Frank Stanton, 2-23. London: Sage, 1944..

Horowitz, Daniel. The Anxieties of Affluence: Critiques of American Consumer Culture, 1939-1979. Amherst: University of Massachusetts Press, 2004.

Jackall, Robert and Janice M. Hirota. Image Makers: Advertising, Public Relations, and the Ethos of Advocacy. Chicago: University of Chicago Press, 2000.

Kassarijian, Harold. Scholarly Traditions and European Roots of American Consumer Research. Boston: Kluwer, 1993.

Katona, George. Psychological Analysis of Economic Behavior. New York: McGraw-Hill, 1951.

Katona, George. The Powerful Consumer: Psychological Studies of the American Economy. New York: McGraw-Hill, 1960.

Katona, George, Burkhard Strumpel, and Ernest Zahn. Aspirations and Affluence: Comparative Studies in the United States and Western Europe. New York: McGraw-Hill, 1971.

Kinross, Robin. "Design in Central-European London: Interactions between Émigrés and Natives in the 1940s." Typography Papers 8 (2009): 105–112.

Kinross, Robin. Modern Typography: An Essay in Critical History. London: Hyphen Press, 1992.