Entries in Business

Advertising: To Get Lufthansa off the Ground
The New York Times, August 4, 1957 Continue reading »
Advertising: Volkswagen Breaks the Rules
The New York Times, May 27, 1962 Continue reading »
Atlantik-Brücke and the American Council on Germany
Transatlantic institutions organizing German-American elite networking since the early 1950s Continue reading »
Bernbach, William
Founder and creative director of advertising agency Doyle Dane Bernbach Continue reading »
Doyle Dane Bernbach
Advertising agency that developed the “Think Small” campaign for the Volkswagen Beetle Continue reading »
Hahn, Carl
President of Volkswagen of America Continue reading »
Klein, Julius
American public relations specialist Continue reading »
Rodes, Toby
Public relations expert Continue reading »
Small-Car Invasion Prods Detroit to Act
The Christian Science Monitor, July 30, 1957 Continue reading »
Warburg, Eric M.
Transatlantic commuter and mediator Continue reading »