Why East Comes West for Design to Walter Landor and Associates - Part 1

1958 Good Packaging Yearbook company profile of Landor Associates

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This company profile of Walter Landor & Associates provides an interesting look into the operations and aspirations of the San Francisco-based firm. Not only was the design firm émigré Walter Landor founded one of the first large on the west coast, they were also one of the first to integrate product design and market research. “The ideal of the organization,” the article states, “is cooperation between research-minded designers and design-minded researchers.” Through the work of their own in-house market researchers, as well as cooperation with fellow émigré Ernest Dichter and other leaders in the field of consumption and motivational research, WL&A grew to become one of the biggest names in postwar product and packaging design.